Managing Partner
Max Berry
With over a decade of experience in marketing and advertising, Max has established himself as a results-driven leader in the industry. Currently, he owns and operates a highly successful legal industry marketing agency for that generates eight figures annually. The agency specializes in driving measurable revenue growth for clients through innovative strategies on platforms such as YouTube, Facebook, and TikTok. Under his leadership, the agency has achieved remarkable success, driving over $1 Billion in revenue for its clients.
Max brings a wealth of expertise in marketing strategies, B2B sales, and sales management. His extensive background includes designing and executing campaigns that deliver tangible results and managing high-performing teams to achieve ambitious growth targets. This deep understanding of the marketing landscape, combined with his operational acumen, enables him to build strong relationships and provide exceptional value to clients and partners.
As the driving force behind 28th Street Capital, Max leverages his unique blend of experience and insight to create transformative opportunities for businesses in the lower middle market. His commitment to innovation and excellence is at the core of everything he does, empowering clients to achieve sustainable success.
Advisory Board Chairman
Walter Bailey
Mr. Bailey possesses over 30 years of strategy, transactional advisory, corporate finance, and structuring experience, having been directly involved with in excess of $200 billion of transactions for numerous growth, middle market and large cap clients, across a broad array of sectors and geographies. Over the last decade he has primarily focused on working with growth /early-stage defense technology companies. Since 2022, he has led all capital and advisory activities for Arena Financial Services, an affiliate of Arena Investors (a $5 billion credit-centric and opportunistic investment fund). During this period, significant focus and analysis has been devoted to analyzing, understanding, and devising strategies around capital inefficiencies in the growth ecosystem of the DefTech and related markets landscape. Previously, he served as Group Head at Oberon advising companies primarily associated with Aerospace, Defense, Government, Security and Technology; as a Managing Director and Partner of the Secure Strategy Group, a SecDef-oriented consulting firm; led Focus Capital’s and Macquarie’s US Aerospace, Defense, Security & Safety and CleanTech advisory practices. Prior to that, he was a Managing Director and founder of GC Advisors’ Security & Defense Group. While at Jefferies & Company, from 2004 through 2006, he co-founded the General Industrials Group while focusing on CleanTech, industrial tech, and homeland security companies. Earlier, he was a generalist officer in Citigroup’s (legacy Salomon Brothers) Industrial group; in cross border M&A at BZW and an M&A associate atHLHZ. Mr. Bailey’s aerospace, defense, government, security and technology assignments have involved *these notable clients *.
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